2026 Florida Follow Up
Hi Friends!
So, this weekend, the 2026 Florida spring auctions concluded. Although I think it’s harder and harder to call this a car week (too spread out on the calendar and location wise and too few things going on in each place with not enough players in any), the impact that it has on a certain segment of the marketplace is undeniably significant and for that segment in particular, this is probably the second most important string of dates on the calendar annually.
There’s no doubt that some pretty big stuff occurred in the Sunshine State over the last couple of weeks too. Several records were broken, a lot of important cars traded hands and it continued to provide us with some pretty solid information to use moving forward.
First a bit of a note: At the time of writing this, final results are still tabulating, official press releases from the auction houses themselves aren’t all the way out and that this data was compiled via something new that Z260 is playing around with (if it ends up being cool we’ll share it with you guys. If not, we won’t. Stick around for more info in the coming months), so all of this information is subject to change.
Here’s the overall numbers as of Sunday evening:
2026 AMELIA ISLAND/MIAMI OVERALL TOTALS
Cars Offered: 401
Cars Sold: 345
Combined Sales: $251 Million
Average Sell-Through: 86%
Average Sale Price: $740K
2025 AMELIA ISLAND/MIAMI OVERALL TOTALS
Cars Offered: 405
Cars Sold: 351
Combined Sales: $203.6 Million
Average Sell-Through: 86%
Average Sale Price: $580K
TOP TEN SALES
- 1960 Ferrari 250 GT SWB California Spider (Gooding Christie’s): $16,505,000
- 2003 Ferrari Enzo (Broad Arrow): $15,185,000
- 1959 Ferrari 250 GT LWB California Spider (RM Sotheby’s): $7,045,000
- 2005 Porsche Carrera GT (Broad Arrow): $6,715,000
- 1972 Lamborghini Miura P400 SV (Broad Arrow): $6,605,000
- 1988 Porsche 959 Sport (Broad Arrow): $5,505,000
- 1992 Ferrari F40 (RM Sotheby’s): $5,230,000
- (Tie) 2024 Bugatti Bolide (RM Sotheby’s): $4,955,000
- (Tie) 2021 Ferrari Monza SP2 (Broad Arrow): $4,955,000
- 2017 Ferrari F12 TDF (Broad Arrow): $4,185,000
Breakdown by auction company…..
BROAD ARROW AUCTIONS
2026 AMELIA ISLAND OVERALL TOTALS
Cars Offered: 175
Cars Sold: 145
Total Sales: $107 Million
Average Sell-Through: 83%
Average Sale Price: $738K
2025 AMELIA ISLAND OVERALL TOTALS
Cars Offered: 147
Cars Sold: 129
Total Sales: $61,674,390
Average Sell-Through: 88%
Average Sale Price: $478K
I think it’s hard to dispute that the big winner in Florida this year was Broad Arrow. Their secret sauce was pretty simple too: Volume and collection acquisition. Of the approximately 401 cars offered in Florida between Amelia and Moda, 174 (43%) came from Broad Arrow. Additionally, their featured private collection sort of unofficially dubbed the “unattainable collection” brought in serious money (a staggering $39,520,000 with 5 world records set) and accounted for roughly 37% of their total sales. Although, they did have the lowest sell through of the month, they sat comfortably in the center on average sale price which is probably another pretty big win for them. I think when you look at the big picture and measure the overall game plan, what Broad Arrow is doing is working. At least in Amelia Island. There’s no doubt that they’re spending the money and they’ve put in the boots on the ground to get there and at the end of the day, this group of events in the northern part of the state pretty definitively belongs to them. This may end up being a case to ponder for Gooding and their new partners. It’ll be interesting to see how they proceed moving forward now that it’s pretty undeniable that Hagerty owns the show.
GOODING CHRISTIE’S
2026 AMELIA ISLAND OVERALL TOTALS
Cars Offered: 132
Cars Sold: 121
Total Sales: $70.4 Million
Average Sell-Through: 92%
Average Sale Price: $582K
2025 AMELIA ISLAND OVERALL TOTALS
Cars Offered: 144
Cars Sold: 133
Total Sales: $67,427,210
Average Sell-Through: 93%
Average Sale Price: $507K
Not a whole lot to report here. Gooding Christie’s came in and did what they do, did it really well and it’s on to the next. Once again, their stage presence was fantastic and second to none, another high-flying California Spider was their top sale (and the top sale of the week) and all in all it looks like business as usual for them. Again though, you kind of have to wonder what the next play will be here. It’s going to get harder and harder to continue to place all your bets on Californias (which alone accounted for 23% of their total tally. More on this below….), which Gooding has done pretty habitually over the last couple of years and you have to wonder if the walls are starting to close in a little bit in Amelia for them overall. Since the spat between Hagerty and RM first kicked off, I think Gooding has been the overwhelming beneficiary of that conflict. They’ve continued to look like the steady, ethical rock in the market and it’s worked pretty well for them. Make no mistake, their catalog was good, they do everything right (they pretty definitively won on sell through percentage) $70 million is nothing to scoff at (their second highest total of the last 5 years in Amelia), but you have to wonder how long that’s going to hold up in the environment that they’re in down there. Although, I certainly don’t think it makes any sense to cut and run, it may be time to start strategizing a little differently.
RM SOTHEBY’S
2026 MIAMI OVERALL TOTALS
Cars Offered: 94
Cars Sold: 79
Total Sales: $74 Million
Average Sell-Through: 84%
Average Sale Price: $940K
2025 MIAMI OVERALL TOTALS
Cars Offered: 114
Cars Sold: 89
Total Sales: $74,491,720
Average Sell-Through: 78%
Average Sale Price: $837K
I really got the impression that RM Sotheby’s and Moda really kind of drew a line in the sand at the end of last year’s events. This year, reinforced that for me. It’s pretty clear that RM’s efforts in South Florida are overwhelmingly pointed at the very tip top of the marketplace and specifically at the NextGen/Youngtimer buyers that absolutely have the most runway of anybody in this hobby right now. I think this is a pretty smart play and despite some pretty challenging looking weather issues (which at events like this really suck a lot. Being a Russo and Steele alum, I speak from experience on this for sure) and a noticeably slimmer catalog this year (last year being a bit of an anomaly with the Indianapolis Motor Speedway cars) the overall scope of what they brought this year was incredibly impressive. Although, they offered the least amount of cars of any of the three auction houses (and by quite a lot), they still managed to secure the highest average sale price, even without a significant $10+ million-dollar sale. They definitely weren’t chasing headlines this year, but what they were chasing was consistency and quality and I think that pays dividends over the long term. What they’re building down there is cool and it will probably continue to get cooler.
Here’s the important takeaways….
EARLY 2000’S HYPERCARS
Seven of the top 10 big sellers in Florida this year fall into the super and hypercar category. I don’t think this is any kind of accident either. These analog halo cars largely sit squarely in the sweet spot of the marketplace right now ($2 million to approximately $7 million), there’s availability and from an investor standpoint they’re very early in the cycle. Although I think there is some appropriate concern that these are still somewhat in that used car era and that they may start to peak a little early, I kind of don’t see that. Think back to 2008 when Enzo era cars first began to take off. A $4 million 275 GTB, a million dollar 330 and certainly a 70 million 250 GTO seem to completely outrageous at the time. In hindsight, the people that stepped up to the plate early on those cars have made generational wealth off of them in many cases. Think about what things cost now versus 2008 and that was a lot longer ago than we tend to think that it was. Where are we going to be in an equal stretch of time moving forward? Right now, it looks like the beginning and although things are crazy now, I think they’re going to get crazier. Strap in and hang on. These cars are going to keep getting more expensive overall as a segment.
CONCERNING CALIFORNIAS
Simply put, there have been a lot of 250 GT California Spiders brought to market publicly in the last 18 months. In fact, nearly 10% (counting all variants) have at least attempted to find new owners, with RM announcing yet another short wheelbase covered headlight car towards the end of last week for their upcoming Monaco sale. I remember when I first got into this business, seeing a California Spider out in the wild let alone on an auction block was exhilarating. I remember how I felt the first time I saw one in person and it for sure different now. Over the last couple of years, it seems like that’s been somewhat whittled away as more and more auction houses have been hitching their wagons to that pony as their pack leader and using Californias as the primary tool to build the success of their auctions around. These are high altitude cars and that air is thin. You have to wonder if the pool of available buyers for a mid-century $7 million to $17+ million-dollar car is going to keep holding water. I don’t know if we’re there yet and there’s no question that in some capacity or another, these will be incredibly desirable cars probably forever, but I do think it’s only a matter of time until the bottom starts a leak out. At least a little.
THE “K-SHAPED” MARKET
There’s been a lot of talk of a k-shaped market starting to form with collector cars. I think we picked the wrong letter for this one. I think we’re looking at more of a C-Shaped market right now and I think it’s getting harder and harder to deny the reality of that situation. From where I sit this is really a good thing. From 2023 through early 2025, we were largely experiencing the opposite of this and as somebody that’s in this and around this and doing business with all sides pretty much all the time, this was pretty catastrophic. One of the things that has always created stability within the collector car market overall has been its top up bottom down and vice versa nature of operating. We tend to run in cycles where either the high end is extremely active and that’s where the focus should go or the low end is paying everybody’s bills and keeping things moving. During that time period, interest rates were keeping top-end money stationary and making it difficult for the low end to maintain profit margins and continue to do business. A lot of pain was felt across the marketplace because of this. It looks like that time is now pretty clearly over. There’s obviously segments of cars that are beginning to age out, but that’s opening up opportunities for new collectors to get their foot in the door and start to build towards their goals and although not represented in Florida in Spring obviously, they are buying cars. I think every professional in this industry would tell you the same thing on this. The guy or girl that comes in and buys the six cylinder Mustang Coupe on credit tends to show up again a few years later looking for a GT350 (have you seen the price of Fox-bodies lately?). Everything operates in cycles here and a c-shaped market is a pretty definitive indicator that those cycles are moving in healthy directions. This is something that’s way more apparent in Arizona, where the broader marketplace is a little more represented. If you were on the ground here, there was a tremendous amount of activity and enthusiasm with new and entry-level collectors and momentum is starting to build.
WHAT’S NEXT?
What’s next is obviously Monterey and I think if we’ve learned anything from Arizona and Florida It’s that this is a big year for the top of the market and that’s likely going to equate to a pretty explosive Monterey. We’ve seen some pretty heavy cars come out of the woodwork over the past couple of months, so it makes you sit back and think, what are people sitting on and waiting to throw out during what is undeniably the biggest series of collector car events annually in the United States? I don’t see any slowdown coming with early 2000s supercars and hypercars. I think the rising tide lifts all ships mentality is absolutely showing signs of already becoming a thing and every time one of these Enzo’s does what they’ve been doing, things like Carrera GTs, special Ferraris, etc are going to continue to go right along with them. I think it’s easy to question why these cars are pulling so much, so quickly and I think that’s a two-part situation. I think first, the Enzo thing is just wide scale keeping up with the Joneses. That’s the car to have right now and if you’re in that tax bracket, you’re going to do what it takes to have one (as is everybody else in the room which is how we have a sale). People buying things like Carrera GTs and for example the Broad Arrow F12 TDF are probably banking on this and understand that a market ecosystem is forming and that these cars are not done yet by any stretch of the imagination (again, by traditional standards, both Carrera GT and F12 should still largely be considered used cars). I would expect Monterey to bring out the low production, unusual options, paint to sample stuff from the next gen cars and I also expect to see some mid-century stuff that hasn’t seen the light of day in a long time appear as well. We’re at an interesting intersection right now where we have a significant group of collectors exiting and at the same time, a new generation very loudly declaring their preferences. Although, there are timeless offerings out there that will continue to perform strongly (250 and 275 for example I think are going to continue to remain desirable for a really long time), we may see some slight downticks as a lot of those cars are currently and will continue to hit the market at the same time. All in all, I think this is a pretty positive market right now for a lot of reasons. You have an active top end which is pulling headlines and drawing in money (the old adage that cars get cars will always be accurate) and new collectors that are starting to show significant activity as well and all of this looks pretty healthy to me.
That’s it for this week……
Darin Roberge