Amazing Things with Amazing People in Amazing Places
Darin Roberge is President of Motorwerks Companies. Initially launched as an agency brand, Motorwerks is now not only the premier, full-service marketing, creative and consulting agency serving the classic, collector and specialty automotive industry, but also a media brand, an events company and a nonprofit support and fundraising organization. Motorwerks is headquartered in sunny Gilbert, Arizona.
Born into and raised to be a lover of all cool things on wheels, some of Darin’s earliest memories revolve around trips to his retired racecar driver Grandfather’s motorcycle dealership in his hometown of Denver, Colorado and adventures in the various sports and racing cars that his uncle, a former European Motocross Champion, was seemingly always exposing him to (usually at breakneck speeds and around extremely sharp corners).
As a result of their passions, in 2014, Darin began to follow in his own and was enlisted by internationally renowned collector car auction house, Russo and Steele Collector Automobile Auctions, where he served as head of their Marketing and Media departments and acted as their primary media spokesperson until 2018.
In late 2017, Darin founded Motorwerks with the desire to revolutionize and make more readily available high quality, Fortune 500 level marketing services to the small and medium sized businesses that largely populate the landscape of the collector car market space. Since then, Motorwerks has became the industry standard and the hobby’s highest volume agency.
Over the course of his tenure, Darin has also become a well-known and highly respected collector car market analyst and expert and has been quoted across and contributed to many of specialty and collector automotive’s most important outlets including, MotorTrend, Autoblog, Motor Authority, Sports Car Market, Classic Motorsports, All Collector Cars and more. He has additionally appeared on CNN, Fox, NBC, ABC, CBS, Weather Channel, Motortrend/Discovery, Bravo Network and dozens of mainstream radio and editorial outlets across the globe.
He is also seen by tens of thousands of enthusiasts annually as the official Host and Emcee of the Concours in the Hills and the Copperstate 1000 Kickoff and Car Show. Darin is a former contributor to ClassicCars.com – the world’s largest collector car website, has served as Host for 70 episodes of Sports Car Market Magazine’s Buy, Sell, Hold: Spotlight podcast and currently publishes the weekly Z260 series of email and educational products to his 20,000 subscribers.
As the driving force behind Arizona Car Week, Darin has helped create and unite dozens of automotive events across the Valley into a single, cohesive celebration of the collector vehicle lifestyle. What now encompasses more than 40 happenings, Arizona Car Week is one of the country’s most diverse and comprehensive collector car lifestyle gatherings. As such, Arizona Car Week has strengthened Arizona’s position as one of the nation’s premier automotive destinations while creating lasting value for enthusiasts, businesses, charities and the state’s tourism economy.
Also active beyond just the cool car stuff in his community, Darin serves on the Board of Directors for the Township Community Organization and is a member of Gilbert’s Transportation Task Force. He has also passed on this desire to serve through Motorwerks Gives and Classic Cars 4 Nonprofits, wherein they currently represent numerous charity clients and have since helped them raise over $30 million collectively to date.
Outside of work, Darin enjoys Japanese gardens, contemporary art, boxing, culinary arts, firearms training, playing blues guitar and of course, anything involving the world’s coolest cars and motorcycles.
Connect with Darin on Social Media
Media Contact:
For more information or to schedule Darin for an appearance or other media opportunity, please contact Liz Renninger at Evolve Public Relations at 480-862-4765 or Liz@evolveprandmarketing.com. Download Darin’s current media kit HERE
